Privacy policy

Little Zebra protects and respects your personal information.

Little Zebra is a company that processes personal data and is therefore subject to the provisions of the legal framework of GDPR in its capacity as data controller. In this context, we want to ensure:

  • Not to pass on personal data to recipients who are inadequately protected and secured.
  • Make information available to our customers of any subcontractors or partners who may process personal data.
  • Implement high security and protection rules to ensure a high level of security.
  • To notify our customers as soon as possible in the event of a data breach or security risk
  • As a user of Little Zebra, you can change your personal details from your customer account.
  • As a user of Little Zebra, you can always delete your customer account. Please note that this action is irreversible. You will lose access to your order history, loyalty points, promotional codes in more. But it is also always possible to create a new customer account.
  • It is possible to export your personal data from your customer account.
  • For any other request for access, correction or deletion of your personal data, we invite you to contact our customer service.


This page describes the principles with which Little Zebra collects various types of data about its customers. This page describes the commitments related to Little Zebra’s security and data protection policy to respect your privacy as much as possible.


Below we explain a number of terms to avoid wrong or inaccurate interpretation:

  • Personal data: all information relating to an identified or identifiable natural person. A natural person who can be identified directly or indirectly.
  • Processing: any operation or set of operations, whether or not performed using automated processes and applied to data or sets of personal data (collection, recording, transmission, storage, retention, extraction, consultation, interconnection, segmentation, etc.).

Responsible for data processing

All processing of personal information communicated to Little Zebra is carried out under the responsibility of Planet Nature SA, Avenue des Epicéas, 21, 4121 Neupré, Belgium, VAT BE0838.353.479.

How do we collect your personal data?

We collect your personal information (such as your name and address) based on the customer relationship. It can also stem from another relevant relationship with us. For example, we collect data when you perform actions on our website: by registering as a user of our site, by using the services of Little Zebra or by providing us with other information.

When you use the services of Little Zebra or when you communicate with us, for example by calling, creating your customer account or sending an e-mail, the identification data is stored in our systems.

When you visit our site Little Zebra or only load pages from it, you allow us to retrieve various types of anonymous browser data, such as your IP address and your browser history. The operation of the services is based on the use of cookies.

We can collect data based on your consent.

It is possible that your calls to our customer service will be recorded so that we can check the actual call if necessary.

We also collect prospects' data when they enter contests, sweepstakes or customer events.

What data do we collect?

This information includes your surname, first name, address, telephone number, e-mail address, date of birth, direct marketing information and consent, company contact details, company name and information that you provide yourself. We collect the data that is related to your person.

The data collected includes information about the communicating parties, the time of the connection, the routing information, the data transfer protocol, the format of the connection and the location information.

While surfing the internet, "measurement data" is collected using cookies. That data cannot be linked to a person.

The customer information we collect helps us personalize and continuously improve your shopping experience at Little Zebra. We use this information to process orders, deliver products and services, process payments and communicate with you about your orders, products, services and offers, to maintain and update our files and thus your accounts with us, you provide content such as wish lists and customer reviews and recommend products and services that may be of interest to you. We also use this information to improve our stores and websites, prevent or detect fraud or abuse on our website, and allow third parties to provide technical, logistical or other functions on our behalf.

List of types of information we collect

Information that you give us

We collect and store any information that you provide to us through our website or otherwise. You can choose not to provide us with certain information, but this decision may limit the use of our services. We use the information you provide us, in particular, to respond to your requests, personalize your future purchases, improve our services and communicate with you.

Information we collect automatically

When you contact us, we receive and record certain types of information. Like many other websites, we use "cookies" and obtain certain types of information when your browser opens the Little Zebra website or opens advertisements and other content placed by or on behalf of Little Zebra on other websites.

Information we get from emails

To optimize the usefulness and interest of our e-mails, we regularly receive confirmation of e-mails sent by Little Zebra that you have opened, if your computer allows it. If you do not want to receive an email from us, you only need to notify us in your account.

How do we manage your information?

Please note that the Little Zebra staff, other group companies and their subcontractors act under a duty of confidentiality when they process data about you.

We maintain the confidentiality of your data and ensure that it is only used for predefined purposes.

Your data will be processed to produce and deliver agreed communication and other services, develop services, invoice, provide the best possible and most comprehensive services and inform you about our services. We also use your data for communication with customers, such as sending information about our services and for direct marketing purposes.

We also use the data for customer profiling using billing, usage amounts, customer relationship time and external classifications. We use both summary usage data and personal data to create target audiences for marketing.

We process the data of our potential customers for direct marketing purposes.

We strive to ensure that customer information is current and correct.

We delete outdated and unnecessary data where possible.

We protect all data about you through task-based personal access rights and prevent third-party access to data.

Where do we send your data?

We only send your data to the extent permitted by applicable law and as stated in the file description to authorities and other telecommunications companies.

When we use subcontractors, we sign a security agreement with them that includes the use of your data.

The data protection principles of Little Zebra

The purpose of this data protection policy is to describe the principles and practices we follow at Little Zebra to ensure privacy protection, the confidentiality of communications and the legal protection of our customers.

Little Zebra regularly updates this policy as the activities or services change or develop. That is why we advise you to check the latest statement regularly.

Important core values ​​for Little Zebra include the confidentiality of customer data and communications, as well as the protection of customer privacy in all business activities. When processing our customers' personal data, we follow Belgian law, the orders and instructions of the authorities and the good practices of data processing.

Little Zebra implements a high level of data protection. The personal and identification data and the data related to the location are only collected for specific, predefined and legal purposes and are not treated in a way that is incompatible with these purposes. We protect the security of your personal information when it is sent with Secure Sockets Layer Software (SSL), which encrypts the information you enter before it is sent to us.

We maintain physical, electronic, and security safeguards associated with the collection, retention and disclosure of customers' personal information. Our security procedures may require that we ask you for proof of your identity before we can share your personal information.

We continuously train our employees on the principles of data processing and monitor the use of data appropriately.

The general principles of customer data management

The processing of personal data must always be justified for the activities of Little Zebra. Little Zebra has defined the purpose of collecting, processing and submitting personal data in the following section.

Little Zebra only processes the customer data necessary for its activities, as defined for the purpose of use indicated in the file description for the customer register. We strive not to process incorrect, incomplete or outdated data.

The processing of customer data is usually based on a relevant relationship, information received when using or registering a service or your consent. We can also process your data for other reasons, for example at your request or when required by law. Your information can be processed within Little Zebra. We encourage our customers to regularly update their contact information.

We record your conversations with our customer service team to verify a commercial transaction, to answer your requests, and to monitor and develop the quality of the service.

Please note that as a customer of Little Zebra you have the right to check which data about you is stored in our information systems or that no data about you is in our file. You can also refuse the use of your data in accordance with the relevant legislation. The check can be carried out once a year free of charge. The request for verification of the data must be made with a document signed between Little Zebra and you.

Collection, retention, extraction and processing of personal data

Register of data collected directly through the services of Little Zebra:

Contact Form

  • Collected data: email and message
  • Objective: customer relationship management
  • Data retention: registration in database
  • Shelf life: 5 years
  • Access to data: customer service Little Zebra
  • Is the data stored or processed outside the EU: No.

Create customer account

  • Collected data: name, surname, address, telephone number, email address, date of birth, direct marketing information and consent, company contact information, company name, information provided by yourself, customer classification information, order, delivery, agreement and billing. We store what can be connected with you.
  • Purpose: order, order tracking, address, returns, credit note, loyalty management
  • Data retention: registration in database
  • Retention period: Lifespan of the customer / customers who are inactive for 2 years will be deleted
  • Access to data: logistics (in part, only data related to the processing and shipping of your order), marketing department, customer service
  • Are the data stored or processed outside the EU: No.

Automatic registration for our newsletter

  • Collected data: email
  • Purpose: marketing emails
  • Data retention: in database
  • Retention period: lifetime of the customer / customers who are inactive for 2 years will be deleted
  • Access to data: marketing department of Little Zebra
  • Is the data stored or processed outside the EU: No.

By placing your order and thereby accepting our terms and conditions of sale, you automatically consent to receive our emails as part of our marketing activities, as long as they are in the public interest of the controller. You can of course unsubscribe from our newsletter at any time by clicking on the unsubscribe link at the bottom of the letter or by contacting our customer service.

In accordance with the "IT and Freedoms" law, you can exercise your right to access your data and have it corrected by contacting our customer service.

Register of data that is forwarded to subcontractors via Little Zebra:


  • Supplier information:
  • Location provider: France
  • Purpose: marketing emails
  • Is the data stored or processed outside the EU: No.
  • Provider's GDPR charter:


  • Vendor Information:
  • Provider location: France
  • Purpose: marketing emails
  • Will the data be stored or processed outside the EU: No.
  • Provider's GDPR charter:
  • Nosto
  • Supplier information:
  • Location provider: Finland
  • Objective: marketing emails + remarketing
  • Is the data stored or processed outside the EU: No.
  • GDPR charter of the provider:


  • Supplier information:
  • Provider location: United States
  • Objective: connection with your customer account on the site via your Facebook account
  • Will the data be stored or processed outside the EU: Yes
  • GDPR charter of the provider:

Google Analytics

  • Supplier information:
  • Provider location: United States
  • Objective: analysis search traffic + remarketing
  • Will the data be stored or processed outside the EU: Yes
  • GDPR charter of the provider:

Google Ads

  • Vendor Information:
  • Provider location: United States
  • Objective: advertising + remarketing
  • Will the data be stored or processed outside the EU: Yes
  • GDPR charter of the provider:


  • Information supplier:
  • Location provider: Belgium
  • Objective: delivery of your orders in Belgium and all over the world
  • Is the data stored or processed outside the EU: No.
  • GDPR charter of the provider:


  • Supplier information:
  • Location provider: Germany
  • Objective: delivery of your orders in France and around the world
  • Is the data stored or processed outside the EU: No.
  • GDPR charter of the provider:

Sending and sharing data

Little Zebra can only provide your data to third parties in accordance with the applicable legislation. We provide information upon request to the authorities, for example the police and security authorities, and other authorities for the reasons specified by law.

Information about our customers is an important part of our business and it is not our job to trade it. We only share this information in the cases previously described and for the purposes described in this privacy policy with Little Zebra control and which are either governed by this privacy policy or apply rules that are at least as protective as those described in this privacy policy.

In addition, we may submit your data to subcontractors, in which case we will ensure that the confidentiality of the data is maintained, and we will also be responsible for data management in this case. If we process your data outside of the EU region, we protect your data by ensuring that the subcontractor guarantees the correct processing of the data.

Processing identification and location data related to electronic communications

Little Zebra treats all data and messages created during the communication as confidential. Our staff is bound by a duty of confidentiality and a prohibition on using messages or other confidential information. When communication goes through a network, it always leaves a trace. These network traces are called identifiers if they can be connected to a person. Network traces are created, for example during phone calls, sending e-mail and text messages and surfing the Internet, and may contain information about the parties, the connection route or routing, the protocol of data transfer used, the event and the terminals used or their location.

Little Zebra manages the identification and localization information of the communication according to the applicable legislation for the purposes, for example of the implementation and use of the services, the billing and technical development and our marketing activities. The data can also be used for billing other service providers as needed.

Little Zebra can also use identification data to handle abuse, data leaks and error fixes.

In all of the above situations, we only process identification and location data to the extent necessary to perform a specific task.

Use of location data

An actual locating method that allows another person to track where another person is located requires the approval of the other person. The customer cannot be located if he declines geolocation services.

If we pass on location data to location service providers, we will ensure by appropriate means that there is consent from the individual to be located.

Persons authorized to manage identification and location data

Only specific people at Little Zebra whose work requires access to identification and location data can process this data. In practice, authorization is only granted to individuals who perform tasks related to billing, maintenance or development of communications networks or services, abuse prevention and investigation, customer service and marketing. People with the right to manipulate the data can only control it to the extent necessary to perform individual tasks.

Duration of processing of identification and location data and data storage

We process identification and location data for as long as necessary for billing, technical development, troubleshooting, marketing, abuse investigation or data security. However, customization only takes place to the extent required for the actions and without unnecessarily compromising the confidentiality and privacy of a message.

We keep the data necessary for billing for a minimum of one year from the invoice due date and for a maximum period of three years from the invoice due date, unless it is necessary to keep data for a longer period. Otherwise, data will be stored to the extent permitted and required by relevant legislation.

Follow-up of visits to our online store

We also collect data about website visits. This data includes the IP address and its DNS name, the organization that registered the IP address, the name and address of the page visited, the page load time and the type of browser.

Keep in mind that the IP address is an identifier required for the Internet to function and is used to forward messages sent over the Internet to the appropriate places. Typically, the IP address is not connected to the person using the computer, but can be connected to the organization that registered the IP address. The IP address connection can be established at the request of the authorities.

Cookie management

As a customer of Little Zebra you can visit our website anonymously. However, like most websites, we use cookie technology. When you view our website, the cookie sets a random number for the browser that does not indicate its identity. Cookies help Little Zebra determine which are the most popular parts of its websites, where visitors go and how long they stay there. The data is used to implement and develop services and to target advertisements on websites. You can prevent the storage of cookies by changing your browser settings. In some cases, the prevention may delay or make it impossible to navigate through pages or the website.

What is a cookie?

Cookies are small files that a website places on your computer, smartphone or tablet during your visit to the website. The cookie contains a unique code that allows you to recognize your browser during your visit to the website ("session cookie") or during future repeat visits ("persistent cookie"). Cookies can be placed by the server of the website you are visiting or by partners with whom this website works. The server of a website can only read cookies that it has placed itself; it has no access to other information on your computer or on your mobile device. Cookies are stored on your computer or mobile device in the folder of your browser. The content of a cookie usually consists of the name of the server that placed the cookie, an expiration date and a unique encrypted code. Cookies generally provide an easier and faster interaction between the visitor and the website. In addition, they help the visitor to navigate between the different parts of the website. Cookies can also be used to make the content of a website or the advertisements on this site more relevant to the visitor and to adapt the website to the personal taste and needs of the visitor.

Use of cookies

Functional cookies - These cookies are required to visit our websites and use certain parts of them. With these cookies you can, for example, navigate between the different sections of websites, fill in forms, place orders, consult a multilingual website and update the content of your shopping basket. If you refuse these cookies, certain parts of the website will not work as they should, or not at all.

Performance / commercial cookies - This site includes Google Analytics to collect information about the use of the website by visitors, with the aim of improving the content, better adapting the content to the wishes of visitors and increasing usability. That is why this site uses, for example, cookies provided by Google Analytics. When using this type of cookie, the data collection process depends on the operation of the ad network.

Data security

We provide data security for our services using methods that are commensurate with the severity and sophistication of the threats, as well as with the cost.

Little Zebra ensures that action is taken to prevent data leaks or to prevent data breaches. In addition, we use every means to ensure that message privacy or privacy protection is not unduly compromised when taking the above actions.

We provide information about actions related to the data security of our services and other data security concerns through appropriate channels, such as our website or customer newsletters.

To prevent data breaches and data security breaches, we may, among other things, prevent email messages from being received, remove viruses and other malware from messages, and take other similar technical measures within the allowed and required limits specified in the relevant legislation. We use physical, administrative and technical security measures to keep messages and identifying information sent over the communications network confidential. These actions reduce the risk of your information being disclosed to third parties and prevent misuse or other unauthorized access. Some of our services also use standard encryption methods.

Keep in mind that as a user of Little Zebra services you must also use the most suitable methods to ensure your own data security. We encourage you to store and use our services and devices carefully, for example by using secure codes and unique passwords and to use adequate antivirus and firewall services and update them regularly to keep them safe and secure as well as the keep your operating system up-to-date.

Customer communication and direct marketing

Little Zebra sends messages about its products and services to its customers.

Little Zebra also sends direct marketing messages (notion of legitimate interest) in electronic format to all clients registered on the website. You have the right to prohibit Little Zebra from sending direct marketing messages. You can prohibit marketing by following the instructions included in the direct marketing message (unsubscribe link), through your customer account or by contacting our customer service.