It's time to make less


Everybody's making stuff. Its' time to make less. That's what Wishbone Design Studio is trying to do since 2005. The year the iconic Wishbone Bike was designed and first prototypes were build in a bathroom by a family of bewildered Kiwis, living in New York.

Rich, founder of Wishbone Design Studio, is from a small town in rural New Zealand. Not exactly a city boy. He practically lived in Central Park for two years  – on a quest for space and sky. The first Wishbone Bike was born out of wanting to give his kids a taste of the childhood he had. You see, when he was little, the grass was long, the air was fresh and the folks weren’t always watching. He and his friends ran where they liked, rode until dark and collapsed smiling at the end of a crazy day.

These days the family lives in New Zealand and sell their products on both sides of the Atlantic, the Pacific – and the Equator!  That makes them pretty happy. They challenged themselves to create designs that transform your experience, reduce consumption, deliver a positive environmental outcome, and bring people closer together.

Nothing like aiming high, right?

Wishbone Bike utterly re-organizes when and how a kid learns to ride. In a single blow, it replaces multiple products you could have bought, broken and thrown away between ages 1 to 5.

The idea is to design stuff that is so good it changes you, just a tiny bit. Maybe you get outdoors more, or choose to walk instead of drive.  Maybe your toddler entertains themself for a full half hour.  You can pass it down through each of your kids, and share it further when they’re done.  You’ll take the time to replace a part, and love the look on your little one’s face when you do the repairs together.

And here’s the litmus test.

Maybe – just maybe – you’ll resist the temptation to ‘buy more stuff’ because what you’ve already got is great.

Happy Riding !

Wanna get it sustainable bike for your kid? We temporarily offer a personalisable nameplate for free when you buy a Wishbone Bike Original or Recycled edition at Little Zebra ! See all Wishbone products here.