From a fun idea and product design in 2003 to a toy design company with worldwide distribution and sales network in 2017. This story in a nutshell. Waytoplay offers fun without wires, wi-fi or screens. We believe in the creative force of children. The road segments let the imagination pave the way to adventure. Your child is behind the wheel and determines the way forward. There are no maps, and the sets can be added to endlessly for a never ending adventure.

Before your child goes on an adventure, the road segments have enjoyed a road trip of their own. To ensure to high safety and quality standards we control the entire production process ourselves. We only work with partners we know and trust. The road segments are made and shaped in Germany after which the all important road markings are added in The Netherlands. Because we have embraced the ‘impact first’ approach, we have teamed up with a sheltered employment provider, that provides work for people with little access to the regular labour market. With great care, attention and dedication they add the road markings to both sides of the road segments. Last, but not least, our packaging is fully recyclable.

Waytoplay road segments are made of 100% child safe and child friendly, durable, hygienic rubber compound. They conform to the highest European EN-71 norm for toys. All resources used are sourced in Germany. That means it’s local, reliable, certified and registered.