From a fun idea and product design in 2003 to a toy design company with worldwide distribution and sales network in 2017. This story in a nutshell. Waytoplay offers fun without wires, wi-fi or screens. We believe in the creative force of children. The road segments let the imagination pave the way to adventure. Your child is behind the wheel and determines the way forward. There are no maps, and the sets can be added to endlessly for a never ending adventure.
Before your child goes on an adventure, the road segments have enjoyed a road trip of their own. To ensure to high safety and quality standards we control the entire production process ourselves. We only work with partners we know and trust. The road segments are made and shaped in Germany after which the all important road markings are added in The Netherlands. Because we have embraced the ‘impact first’ approach, we have teamed up with a sheltered employment provider, that provides work for people with little access to the regular labour market. With great care, attention and dedication they add the road markings to both sides of the road segments. Last, but not least, our packaging is fully recyclable.
Waytoplay road segments are made of 100% child safe and child friendly, durable, hygienic rubber compound. They conform to the highest European EN-71 norm for toys. All resources used are sourced in Germany. That means it’s local, reliable, certified and registered.
Showing 1 - 15 of 15 items
- Carton toy road - RunwayWaytoplayIn Stock
- Back and Forth Car - BlueWaytoplayIn Stock
- Back and Forth Car - WoodyWaytoplayIn Stock
- Back and Forth Car - YellowWaytoplayOut of stockOut of stock
- Back and Forth Car - OrangeWaytoplayOut of stockOut of stock
- Back and Forth Car - RedWaytoplayOut of stockOut of stock
- Flexible toy road set King of the road - 40 piecesWaytoplay
If you want to be King of the Road, this is your set! It contains no less than 40 parts for maximum fun for everyone.This set is big and is highly recommended for kids that really love to play with cars but also for use at schools and daycare centers.In Stock
- Flexible toy road set Expressway - 16 piecesWaytoplay
This is the most popular waytoplay set with 16 road parts. The waytoplay Expressway is a great toy for imaginative play.Watch your children create their very own circuits and road maps for their favourite toys and vehicles.Out of stockOut of stock
- Flexible toy road set Ringroad - 12 piecesWaytoplay
The affordable waytoplay Ringroad is a great toy for imaginative play.Watch your children create their very own circuits and road maps for their favourite toys and vehicles.Out of stockOut of stock