From a fun idea and product design in 2003 to a toy design company with worldwide distribution and sales network in 2017. This story in a nutshell. Waytoplay offers fun without wires, wi-fi or screens. We believe in the creative force of children. The road segments let the imagination pave the way to adventure. Your child is behind the wheel and determines the way forward. There are no maps, and the sets can be added to endlessly for a never ending adventure.
Before your child goes on an adventure, the road segments have enjoyed a road trip of their own. To ensure to high safety and quality standards we control the entire production process ourselves. We only work with partners we know and trust. The road segments are made and shaped in Germany after which the all important road markings are added in The Netherlands. Because we have embraced the ‘impact first’ approach, we have teamed up with a sheltered employment provider, that provides work for people with little access to the regular labour market. With great care, attention and dedication they add the road markings to both sides of the road segments. Last, but not least, our packaging is fully recyclable.
Waytoplay road segments are made of 100% child safe and child friendly, durable, hygienic rubber compound. They conform to the highest European EN-71 norm for toys. All resources used are sourced in Germany. That means it’s local, reliable, certified and registered.
Showing 1 - 14 of 14 items
- Back and Forth Car - WoodyWaytoplayIn Stock
- Extension set Start & Finish for flexible toy road - 2 piecesWaytoplay
By just adding these 2 road parts to your existing waytoplay set, a whole new world of adventures opens up.Take pole position and go as fast as you can! Be like our national hero Max and get to the finish first or you can do an animal race or whatever great parade you had in mind.In Stock
- Extension set Halfway for flexible toy road - 7 piecesWaytoplay
This great expansion set contains seven road parts: four curves and three straight parts. The waytoplay road parts are printed on both sides. Put them between or beside your waytoplay roads for even more fun. You expand your waytoplay motorway with seven road parts or combine two of these sets to make a full circle.In Stock
- Extension set Parking for flexible toy road - 2 piecesWaytoplay
Waytoplay parking set with two parkings. The set contains two straight parts with printed parkings on one side and a regular striped road on the other side.The parkings have a special signing for emergency and electric powered vehicles.Out of stock
- Flexible toy road set King of the road - 40 piecesWaytoplay
If you want to be King of the Road, this is your set! It contains no less than 40 parts for maximum fun for everyone.This set is big and is highly recommended for kids that really love to play with cars but also for use at schools and daycare centers.Out of stock